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Analytical mind-set

The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary Keyword Phrases. Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO.

Search for your niche keywords on Bing

You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. Google’s Penguin 4.0 is nowincluded in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked to from an issue, kind of like a magazine. It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience.

Links on popular sites will be used to share your site on social networks

The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted Now, I’m fully aware this is another chronically overused statement in marketing, but an imminent change to how Google ranks search results makes it incredibly relevant. How do site changes effect SEO? Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal.

If you ignore nofollow links, you're missing out on a lot of visitors

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites where you can place this kind of content are even easier for them to identify. As a marketer, the primary warning sign should be sites where you can post your content with no editorial oversight from the website owner. ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.) Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously expand the reporting capabilities.

Analytical mind-set

Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. Despite all the changes, the fundamentals of search engines remain the same. A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it’s not enough to rank. As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. Google displays featured snippets in search when they believe this format will help people more easily discover what they’re seeking, both from the description and when they click on the link to read the page itself.

Learn where your target market is hanging out online

Finding authoritative sites that’ll link back to your pages can be difficult. Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team.
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